Barely ten years after exploding into the American cultural landscape, Japanese animation now faces distribution challenges stemming from illegal downloading.

The challenge also highlights the change anime's status with American audiences, many of whom had little about the stylish animation beyond “Speed Racer” reruns 20 years ago.

“With its growth in popularity, anime is no longer known as something ‘from Japan,’” said Brian Ige, Director of Sales for VIZ Media during an interview with the writer. “It’s penetrated our market and is now a key component of American pop culture.”

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